Bobby Byrne's Pubs are not mere eating drinking and talking establishments; they are havens of comfort and camaraderie, places to bend an elbow, savor a stew, convene with friends. The Pub is a local hero, a neighborhood institution. We make the ordinary extraordinary by expressing each Pub in terms of art. Our method, and indeed our madness, is using language and artifact to reveal the Pub's soul. To quote Seamus Heaney from his Nobel Lecture in 1995, we want to make use of "the energy released by linguistic fission and fusion," and we want to tap "the power that reminds us we are hunters and gatherers of value